Las Vegas, Nevada. Big Time Las Vegas, formerly, FAB48 is the #1 rated basketball tournament where over 300 teams from around the globe compete for the win annually.
The TMess Creative Group is the Agency of Record for Big Time4 Las Vegas responsible for all photography, video content, interviews, ads, commercials and website design.
Teams of Kids and Teens of all ages attend the annual tournament. Spectators include NBA stars, A-list celebrities and famous coaches
The latest challenge for TMezz was to increase young female team registration. Coupled with the commercial below, the marketing plan drove participation up over 40%